B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More

By comprehending and catering to the requirements of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's fast-paced organization world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing … Read More

In today's hectic service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. One way to accomplish these goals is by aligning marketing efforts with the buyers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typically… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also other facts about modern B2B marketing. We review how the acquiring trip is now entirely fragmented as well as the way that neighborhood building can assist online marketers take back control of the discovery and also dem… Read More